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Microsoft Ads

TeamShift with Microsoft Ads: reporting that tells you what Bing traffic brought in

Many small businesses run Microsoft Advertising as an afterthought, often imported from Google Ads and rarely checked. The same campaign can perform differently there than it does on Google, and few owners check. TeamShift connects to your Microsoft Ads account and the Growth worker reports on it in plain language: spend, clicks, calls and form leads, and which of those became paying customers. It suggests budget and keyword changes with its reasoning. Anything that changes spend waits for your OK.

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Direct answer

Microsoft Ads: the short answers

What should Microsoft Ads reporting show a small business?

Good Microsoft Ads reporting shows spend, the leads it produced, and how many became customers, campaign by campaign. Microsoft's own dashboards and recommendations cover clicks and conversions inside the platform. TeamShift's Growth worker connects those numbers to leads in your inbox and CRM, explains changes week to week, and drafts budget or keyword suggestions for your approval.

Should I just import my Google Ads campaigns?

Importing is a reasonable way to start, and Microsoft makes it easy. The catch is that imported campaigns often keep settings that don't suit Bing traffic, and nobody looks again. TeamShift reviews the imported campaigns against what they actually bring in and flags where Microsoft Ads needs its own budget, keywords, or negatives.

Will TeamShift change my Microsoft Ads budget?

Not without your OK. Budget changes, bid changes, new keywords, and pausing or launching campaigns all affect spend, so the Growth worker prepares them as suggestions with the numbers behind them. Reading reports changes nothing. Approved changes are recorded so you can see when and why they happened.

Who does what

The jobs your team takes

Sales worker

  • Drafts a fast first reply for your OK to leads that came from Microsoft Ads, so paid inquiries don't sit.

Growth worker

  • Writes a weekly Microsoft Ads summary: spend, calls and form leads, and how many turned into booked work.
  • Compares cost per lead on Microsoft Ads with your other channels so you can see where the next dollar should go.
  • Reviews search terms from Bing traffic and prepares a negative keyword list for your approval.
  • Spots campaigns imported from Google Ads that never got adjusted and suggests budget or keyword fixes, which wait for your OK.

Finance worker

  • Matches Microsoft Ads charges to your books at month-end and flags spend that doesn't line up.

Stays with you

What never runs without you

  • Every budget, bid, and campaign change
  • Payment methods and billing thresholds on the ad account
  • Ad copy claims, offers, and pricing
  • Which Microsoft Ads accounts the team may read

Anything that sends, pays, publishes, or deletes waits for your OK, and every step is recorded. How approval works.

By the numbers

The numbers behind it

  • Scheduled Google imports: When a scheduled Google Ads import is active, changes you make in Microsoft Advertising to status, bids or budgets may be overwritten the next time the import runs; pausing the scheduled import protects them.
  • Import schedules: A Microsoft Advertising account can have up to 100 scheduled Google import jobs, run once, daily, weekly, monthly or on Auto, a varying schedule Microsoft picks to best optimize your campaigns; expanded text ads can no longer be imported from Google Ads since February 1, 2023.
  • Minimum bids and budgets: Google import options include RaiseBidsToMinimum and RaiseCampaignBudgetsToMinimum, and setting UpdateCampaignBudgets to false keeps budgets already in Microsoft Advertising from being updated by an import.
  • Manager-account schedules: Scheduled imports live under Import > Import schedule & history, where you can rerun an import, change its schedule or read logs of what was added, updated or skipped; schedules can exist at both account and manager-account level.

Sources: Microsoft Advertising Help, Edit your scheduled imports and review import history and results; Microsoft Advertising API, Google Ads Import; Microsoft Advertising API, GoogleImportOption Data Object; Microsoft Advertising Help, Edit your scheduled imports and review import history and results.

FAQ

Questions owners ask

Is Microsoft Ads worth it for a small business?

It depends on your customers and market. TeamShift can't promise results, but it can show you what the account actually produced so you can decide with numbers.

Can it report Microsoft and Google Ads together?

Yes, if you connect both. The Growth worker can put them side by side by cost per lead and per booked job.

Will it create new campaigns?

It can draft a campaign plan with keywords and ad text. Nothing launches until you approve it.

Is this a replacement for an agency?

It covers reporting and suggestions. An agency brings human strategy and creative work, so weigh what you need.

Pricing

Pay by usage, not per seat

Creating your workspace is free. The work your team runs is billed at 3x its compute cost, quoted with a maximum before it starts. No subscription, no seats, no per-job products. See pricing.

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