Google Ads
Google Ads automation that reports in plain English and asks before spending
Google Ads already automates bidding and targeting. What a small business owner usually lacks is a straight answer: did the money turn into calls and jobs, and what should change. TeamShift connects to Google Ads and gives that work to the Growth worker. It matches clicks and conversions to actual leads in your inbox and CRM, explains spend in plain language, flags wasted search terms, and drafts suggested changes. Budget, bid, and campaign changes wait for your approval, since they spend money. You choose in Company Brain which ad accounts the team may read.
Get started free Or text us what is slippingDirect answer
Google Ads: the short answers
What can you automate in Google Ads?
Google Ads automates a lot itself: Smart Bidding, Performance Max, and AI Max for Search expand matching and write ad text. It won't tell you whether those clicks became real customers. TeamShift's Growth worker reports spend against leads in your CRM and inbox, flags wasteful search terms, and drafts budget or keyword changes, which wait for your approval.
Should I let Google's AI run my campaigns?
For many small accounts, Google's automated bidding and AI Max work well when conversion tracking is accurate. The risk is tracking that counts the wrong things, so automation optimizes for clicks that never become jobs. TeamShift helps by checking reported conversions against real leads and telling you when the numbers do not match.
Will TeamShift change my ad spend?
No, not without your OK. Raising or lowering budgets, changing bids, pausing campaigns, and adding keywords all affect spend, so they are drafted as suggestions with the reasoning and wait for approval. Reading reports does not change anything. Every approved change is recorded.
Who does what
The jobs your team takes
Sales worker
- Drafts a fast first reply for your OK to every lead from an ad, so you are not paying for leads nobody answers.
Growth worker
- Sends a weekly Google Ads report in plain English: spend, calls and form leads, and which of those became booked jobs.
- Reviews the search terms report and drafts a negative keyword list for terms that wasted money.
- Checks that conversions Google reports match real leads in your inbox and CRM, and flags tracking problems.
- Drafts budget shifts between campaigns based on cost per booked job, for your approval.
Research worker
- Checks which competitors appear for your main search terms and what offers they show, with screenshots or links.
Stays with you
What never runs without you
- Every budget, bid, and campaign change
- Adding payment methods or raising account limits
- Ad copy claims, pricing, and licensing statements
- Which ad accounts the team may read
Anything that sends, pays, publishes, or deletes waits for your OK, and every step is recorded. How approval works.
By the numbers
The numbers behind it
- Google Ads built-in AI: AI Max for Search campaigns adds search term matching, text customization of headlines and descriptions, and final URL expansion to Search campaigns.
Sources: Google Ads Help, About AI Max for Search campaigns.
FAQ
Questions owners ask
Does TeamShift manage my campaigns for me?
It reports and drafts changes. You approve anything that affects spend.
Does it work with Local Services Ads?
TeamShift connects to Google Ads accounts. Ask us about Local Services Ads before relying on it.
Can it set up conversion tracking?
It can find tracking problems and explain the fix. Changes to tracking still wait for approval.
Is this cheaper than an agency?
TeamShift bills by usage at 3x compute cost, quoted with a maximum first. An agency also gives you human strategy and creative work, so compare on what you need.
Pricing
Pay by usage, not per seat
Creating your workspace is free. The work your team runs is billed at 3x its compute cost, quoted with a maximum before it starts. No subscription, no seats, no per-job products. See pricing.