Guide
Electrician website design: licensing, residential vs commercial, and the pages that sell
Direct answer
Electrician website design starts with proof of licensing, because electrical work is dangerous and homeowners and building managers know it. Show your state or local license number on every page, split the site into residential and commercial sections because those buyers want different things, and build dedicated pages for the high-value jobs people research online: EV charger installation, standby generators, and panel upgrades. Each of those pages should explain permits, inspection, and what affects cost. As of October 2026, DIY builders cost about $19 to $139 a month, and a designer typically charges $2,000 to $5,000 for a small-business site.
Licensing goes on every page
Electrical licensing is handled by states and, in some areas, by cities or counties, usually with master, journeyman, and apprentice levels and a separate contractor license for the business. Whatever your jurisdiction uses, put it in the footer and on the About page:
- License type and number for the business
- The master electrician of record, if your state uses that structure
- A link to the state or local license lookup, if available
- Insurance coverage, with certificates available on request
Some states also regulate how you advertise. California's contractor board requires a license number in all advertising and treats websites as advertising. Its guidance also says contractors can't advertise work outside their license classification, giving the example that a masonry contractor can't advertise electrical work without holding the C-10 electrical license (CSLB advertising guidelines). Check your own state's rules, and only list services your license covers.
Residential and commercial are two different sites
A homeowner and a facilities manager both search for an electrician, but they're buying different things.
| Residential visitor | Commercial visitor | |
|---|---|---|
| Typical jobs | Outlets, lighting, panel upgrades, EV chargers, generators, troubleshooting | Tenant fit-outs, lighting retrofits, service upgrades, maintenance contracts, code corrections |
| What they worry about | Safety, mess, price, whether you'll show up | Downtime, code compliance, insurance, billing to an account |
| What they need to see | Clear service pages, price structure, reviews, licensed techs | Project list, safety program, certificates of insurance, response terms, a direct contact |
| How they contact you | Call or a short form | Email, an RFQ form, or a call to a named estimator |
Use two clear entry points in the navigation, "Home services" and "Commercial," and keep the commercial section free of homeowner coupons. If you only do one side, say so on the home page so the other side doesn't waste your time.
EV charger installation page
EV charging is one of the most searched residential electrical jobs. The Department of Energy's Alternative Fuels Data Center notes that Level 2 home charging runs on 240 volts, that an electrician can tell a homeowner whether the home has enough electrical capacity, and that installations must meet local and state codes, with permits possibly required (AFDC). Your page should walk a homeowner through that:
- Level 1 versus Level 2 in plain terms
- What you check during the site visit: panel capacity, breaker space, distance from panel to garage or driveway
- When a panel upgrade or load management device may be needed
- Permit and inspection, and whether you pull it
- Whether you install chargers the customer bought or supply your own
- Photos of real installs, including the panel side
Avoid promising utility rebates or tax credits on the page unless you check them often. Programs change, and an out-of-date incentive claim creates angry phone calls.
Generator page
Standby generator buyers usually show up after an outage, so the page should handle both urgency and a long buying process:
- Portable versus standby, and why a properly installed transfer switch or interlock matters. Backfeeding a house through a dryer outlet can energize utility lines and endanger line workers, which is worth one plain sentence.
- Sizing: whole-house versus essential circuits, and what you need to know to size it.
- Fuel: natural gas or propane, and coordination with the gas installer.
- Permits and inspection, plus any local setback rules for unit placement.
- Maintenance: whether you offer a service plan.
- Brands you install and service, if you're an authorized dealer.
Panel upgrade page
Panel upgrades connect to almost everything else: EV chargers, heat pumps, additions, and older homes with fuse boxes or recalled panel brands. Explain:
- Signs a panel needs attention: frequent tripping, warm breakers, no room for new circuits, an old fuse box
- What a service upgrade involves, including the utility disconnect and reconnect
- Permit and inspection
- Typical timeline and whether the power is off for the day
Write honestly about cost drivers like service size, meter base, and utility requirements. If you publish ranges, make sure they reflect your market.
Other pages worth building
- Troubleshooting and repair: dead outlets, flickering lights, tripping breakers. Include a short safety note: if something smells like burning or a panel is hot, turn off the main if safe and call.
- Lighting: recessed, outdoor, landscape, and commercial LED retrofits.
- Whole-home surge protection and smoke and carbon monoxide detector installation.
- Home inspection repairs: a page for buyers and sellers with an inspection report to fix, with a fast quote path.
- Commercial maintenance: scheduled inspections, thermal imaging if you offer it, and emergency response terms.
Photos, reviews, and Google Business Profile
Electrical work looks impressive when the photos are honest. A clean, labeled panel says more about your crew than a stock photo of a lightbulb. Use the same real photos on your Google Business Profile, which Google asks to be in focus and well lit without significant alterations (Google Business Profile Help). Keep your business name on the profile exactly as it is in real life, since adding keywords can get a profile suspended (Google Business Profile guidelines).
Ask every customer for a review with a link or QR code, and don't offer anything in exchange: Google prohibits incentives for reviews (Google Business Profile Help).
What electrician website design costs
As of October 2026:
| Option | Typical cost | Source |
|---|---|---|
| DIY builder (Squarespace) | $19 to $99/mo billed annually, $25 to $139/mo billed monthly | Squarespace pricing |
| Field-service software with a website (Jobber) | Plans from $29/mo billed annually, website builder included | Jobber pricing |
| Agency or freelance design | Small businesses typically $2,000 to $5,000, plus $10 to $200/mo hosting | WebFX |
| Hourly rates on Clutch | About $100 to $149/hr for design firms, $25 to $49/hr for builder specialists | Clutch |
DIY fits a residential electrician with a short service list. Field-service software with a site is handy if online requests should drop into your schedule. A designer is worth it for shops with a real commercial division, where a project list and a polished capabilities page help win bids.
Where TeamShift fits
TeamShift is a hosted team of AI workers, not a design agency. It has no electrician portfolio, offers no hosting, and doesn't promise rankings. The Content worker can build a new site or service pages from a brief, such as an EV charger page or a commercial section, and drafts each one for your OK before it publishes. Sales drafts replies to quote requests and follows up on open estimates for your approval, and the Growth worker reports on local search visibility with numbers. See pricing and the home service website design guide.
FAQ
What should an electrician website include?
Your license number on every page, separate residential and commercial sections, pages for EV chargers, generators, and panel upgrades, troubleshooting and lighting pages, insurance details, real photos, reviews, and a short request form.
Do electricians need to show their license on their website?
Many states require license numbers in advertising, and California's contractor board counts websites as advertising. Even where it isn't required, a verifiable license number is one of the first things customers look for.
Should an electrician website have an EV charger page?
Yes, if you install chargers. Explain Level 1 versus Level 2, what you check for panel capacity, permits and inspection, and whether you install customer-supplied chargers.
Should residential and commercial electrical work be on the same site?
They can share a site, but give each its own section. Homeowners want price structure and reviews, while commercial buyers want project lists, insurance certificates, and response terms.
Can TeamShift build an electrician website?
TeamShift's Content worker can build a new site or pages from a brief and drafts everything for your OK before it publishes. It isn't a design agency and doesn't provide hosting.