Guide
Make your website agent-ready
Direct answer
An agent-ready website gives AI assistants a clean way to do the two things customers ask them to do most: get a price and ask for a booking. With WebMCP, a new browser standard that Chrome is testing, your site lists those actions as tools. An assistant working in the customer's browser can call them directly instead of guessing its way through your pages. The price comes from your own price list, and the booking request lands with you like any other lead.
Why this matters for a local business
People are starting to say "find me someone to haul away a couch this week" to an AI assistant instead of typing a search. The assistant then has to read your site. If your prices sit in a picture, or the booking form needs five clicks, it may give up and pick a competitor whose site was easier to use.
Two tools cover most of what an assistant needs:
- get_quote. The assistant sends the ZIP code and the items. Your site answers with the price from your published price list, or says plainly that you do not serve that ZIP.
- request_booking. The assistant sends the customer's name, phone, preferred day and time window, and confirms the customer agreed to be contacted. Your site sends that request to you. It never books or charges anything on its own, and you confirm the time.
What it does not change
Customers who visit your site in person see the same pages as before. The tools use the same price list and the same lead path your forms use, so there is one source of truth. If the request cannot go through, the assistant is told to call your number.
Agent-ready tools also help with AI search. Assistants that can get a real price from your site have a reason to recommend it, and the quote they repeat is the one you published.
How to set it up
- Put your prices in one place: a price list with an id, a label and a price for each item or job size.
- List the ZIP codes or towns you serve.
- Add the two tools to your site. On most sites this is one script that reads the price list and the service area.
- Test it in a browser with the WebMCP preview turned on: ask an assistant for a quote and check that the number matches your price list.
Costs and limits
WebMCP is still an early preview in Chrome, so most assistants cannot use it yet. Setting it up now costs little and keeps your prices and booking path ready when they can. Keep the tools honest: no prices you would not honor, and no booking without the customer's yes.
TeamShift sets this up as a $350 add-on. See Assistant-Ready Website.
FAQ
What is WebMCP?
WebMCP is a proposed web standard that lets a website hand AI agents a short list of actions they can take, with clear inputs and answers. Chrome is testing it as an early preview. A site that adds it tells an assistant, in effect, "here is how to get a price, and here is how to ask for a booking," instead of leaving the assistant to read pages and click buttons.
Will my website look or work differently?
No. Visitors see the same pages and use the same forms. The tools only show up for an assistant working in a browser that supports WebMCP. Browsers without it skip them, so nothing breaks.
Can an assistant book a job or charge a customer without me?
No. The booking tool only sends a request, and only after the customer agrees to be contacted. It turns down requests from outside your service area. You still confirm the time, and nothing is charged.
What if a job has no fixed price?
The quote tool only answers from your price list. If an item is not on the list, or you price it on site, the tool says it cannot quote that item. It never makes up a number.
Is this the same as llms.txt or schema markup?
No, they work together. An llms.txt file and schema markup help an assistant read and describe your business. WebMCP lets it do something: get a price or send a request.
How long does setup take?
TeamShift has it live within 3 business days after we get your price list and the ZIP codes or towns you serve. You need to be able to add one script to your site, or have someone who can.