# Q4 offer profit check: Worked example

Offers ranked by profit per paid session (expected or from your ad export). Break-even ROAS is the
ROAS where an order pays for its own ad cost; anything below it loses money.

| Rank | Offer | Margin | Break-even ROAS | Scale above | Actual ROAS | Profit per session | RPS above CPC |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | 2-pack | 71.8% | 1.39 | 2.39 | n/a | $1.31 | yes |
| 2 | BOGO | 52.9% | 1.89 | 2.89 | n/a | $0.24 | yes |

## What to do

- **2-pack**: break-even at 1.39 ROAS; scale only while ROAS stays above 2.39.
- **BOGO**: break-even at 1.89 ROAS; scale only while ROAS stays above 2.89.