# Growth Desk monthly report: Clearwater Plumbing, September 2026

> **Sample deliverable.** Clearwater Plumbing is a made-up company. Every name, number and listing below is invented to show the format. None of it is client data. Any resemblance to a real business is coincidence. TeamShift has no client results to publish yet.

Prepared by your TeamShift service owner. Each number links to the screenshot, report export or listing it came from.

## This month at a glance

| Measure | September | August | Source |
| --- | --- | --- | --- |
| Google Business Profile calls | 64 | 51 | Profile performance export |
| Website form leads | 22 | 18 | Site form log |
| Google reviews (total) | 87 | 79 | Profile, read 2026-09-30 |
| Average rating | 4.7 | 4.7 | Profile, read 2026-09-30 |
| Ad spend (you paid Google) | $1,140 | $1,090 | Google Ads export |
| Ad leads (calls + forms) | 19 | 15 | Google Ads export |
| Cost per ad lead | $60 | $73 | Spend ÷ leads |

These numbers show what happened. They do not prove the work caused it. Weather, season and your own marketing also change them.

## What we changed

| Area | Change | Before | After |
| --- | --- | --- | --- |
| Profile | Added "water heater installation" service | Not listed | Listed |
| Profile | Fixed Saturday hours | Closed | 8 a.m. to 2 p.m. |
| Listings | Phone number fixed on 3 directories | Old number | (555) 010-0142 |
| Website | Updated the drain cleaning page | Last edited 2024 | Refreshed, with your new prices |
| Ads | Paused 4 search terms with no leads | $210 spent, 0 leads | Paused |

## Reviews

- 8 new reviews. All 8 got a reply draft; you approved 7 and edited 1.
- 1 three-star review mentions a late arrival. The draft reply is waiting for you.
- No review was bought, traded or asked for with a reward.

## AI search check

We asked two AI assistants "best plumber near Clearwater." One named you, with your profile linked. One did not. The fix list for that one is below.

## Proposed for October

1. Add photos to your 3 newest services (you send the photos).
2. Write a page for "sump pump replacement", the most common ad search with no page on your site.
3. Raise the ad budget only if you approve it. We will not change spend on our own.

## Checks before this report went out

- Every number was checked against its source export.
- No ad spend was changed without your written OK.
- No post or reply went live without your OK.

Questions about this report go to your service owner at team@teamshift.io.